Head of Marketing - Accounting

Company: Tbwa Chiat/Day Inc
Location: Seattle
Posted on: November 13, 2024

Job Description:

San Francisco, CA, New York, NY, Portland, OR, or Remote within Canada or United StatesHead of Marketing - Accounting (M5)At Mercury, we're embarking on an ambitious journey to add innovative account software alongside our beloved banking products, to simplify finances for founders and accountants alike. We're looking for a Head of Marketing, Accounting, to lead the marketing efforts.As the Head of Marketing - Accounting, you will create the strategy for scaling our accountant partner program and launching our accounting products. Both initiatives are zero-to-one projects, where you'll need to experiment, iterate, and adapt quickly. You'll work with our stellar marketing team-from PR to growth marketing-and partner closely with product and partnerships teams.Here are some of the things that you'll do:

• Set the marketing strategy for the accountant partner program and the accounting products.
• Dream up campaigns on accounting or for accountants, and work across marketing and the company to execute.
• Make a business case for further investment - community, referral programs, content.
• Be accountable for Mercury growth from accountant partners and revenue from accounting products.
• Be a critical voice of marketing leadership; understanding how to hit targets while staying true to the brand and putting the customer first.
• Make strong, principled decisions and influence a cross-functional group to execute.There are lots of paths that could lead you to be successful in a role like this; we think the strongest candidates will have some of this experience:
  • 10+ years of experience in marketing, with a focus in partner marketing or product marketing.
  • SaaS experience: You've worked at a B2B startup, preferably a SaaS company; experience marketing to accountants is a big plus.
  • Strategy and details: Setting marketing strategy and quarterly targets, while also reviewing the user journey and drafting copy.
  • Results driven: Setting the right targets and relentless at hitting them, using data and customer insights.
  • Experimentation mindset: Understanding the importance of testing and scaling what works.The total rewards package at Mercury includes base salary, equity (stock options), and benefits. Our target new hire base salary ranges for this role are as follows:
    • US employees in New York City, Los Angeles, Seattle, or the San Francisco Bay Area: $260,300 - $306,200
    • US employees outside of these areas: $234,300 - $275,600
    • Canadian employees (any location): CAD $236,900 - $278,600Apply for this job* indicates a required field
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Keywords: Tbwa Chiat/Day Inc, Tacoma , Head of Marketing - Accounting, Accounting, Auditing , Seattle, Washington