Director, Digital Marketing
Company: Kitsap Credit Union
Location: Bremerton
Posted on: October 24, 2024
Job Description:
Kitsap Credit Union is a not-for-profit, member-owned financial
cooperative with more than 300 employees and 16 branches throughout
Western Washington. We have a passion for making a positive
difference. As a $2 + billion-asset credit union, we are deeply
committed to our members' financial wellbeing and the prosperity
and quality of life in the communities we serve. We are proud to be
led by individuals with the experience and skills to drive our
organization towards our goals for strategic growth and operational
excellence. Our KCU Cares Foundation program focuses on providing
resources and support for those struggling with homelessness or
hunger and improving the financial well-being of the people in our
communities. And beyond monetary efforts, we have provided
thousands of hours in staff volunteerism and in-kind support. At
Kitsap Credit Union, our success is built on trust-based
relationships and personalized service. We understand our employees
are key to our success. They provide the personalized service to
our members and contribute to the communities where we live. We are
committed to providing a supportive, mission-driven, and inclusive
culture where employees can grow their careers. To learn more,
visit kitsapcu.org . About the role: The Director of Digital
Marketing is responsible for owning, evolving, and optimizing the
digital website experience and the digital acquisition channels for
Kitsap Credit Union. This position is for a leadership role that
can communicate into all levels of the organization and is a
skilled people leader and team builder. What you will do:
- Own and run the Credit Union's website and partner with the
online banking team. Own end-to-end design, functionality, and
outcomes for published goals.
- Executes digital marketing strategies in collaboration with
internal and external resources and channels to assist the
organization in traffic driving and enhancing brand awareness and
achieving short and long-term results. Knowledge of digital ad
buying, KPIs, best practices, and performance reporting is
required.
- Conceptualizes, researches, and recommends data-driven digital
marketing strategies in collaboration with a cross-functional team
to ensure a marketing plan is created and updated annually. Ensures
strategies are designed to achieve measurable results that are in
alignment with the organization's annual management plan, annual
budget, and long-range strategic plan goals.
- Administers digital marketing solutions software for marketing
automation, sales leads, and omni-channel personalization. Ensures
effective integration into existing technology. Knowledge of CRM
principles and Salesforce tool suite is a plus.
- Negotiates and administers vendor, outsourcer, and consultant
contracts and services related to digital marketing solutions in
alignment with internal vendor due diligence and vendor management
program.
- Ensures effective processes are in place and consistently
utilized to comply with all digital marketing/advertising, privacy,
and other applicable policies, related laws, regulations, and
guidelines.
- Responsible for developing the digital marketing budget for the
Vice President of Marketing. Effectively manages budgets and
resources.
- Works with internal teams and external sources to develop high
quality content for a range of online/mobile platforms. Optimizes
content that is consistent with the brand standards, messaging,
tone, and personality of the Credit Union.
- Develops and manages effective search engine marketing and
search engine optimization programs that foster leads and sales
conversions.
- Continually evaluates emerging technologies. Provides thought
leadership and perspective for adoption where appropriate and
feasible.
- Creates, implements, and adjusts monthly and yearly calendars
with VP and team. Continually reviews and adjusts to achieve
monthly targets and budget.
- Manages and develops digital marketing team. Sets goals for
performance and deadlines that comply with the Credit Union's plans
and vision. What you will bring: REQUIRED SKILLS AND ABILITIES
- Understanding of UI information, website and mobile
architecture, and digital design principles, including HTML.
- Exceptional understanding of data architecture and hands on
experience with data management and marketing automation
tools.
- Ability to gather, integrate, and use data and behavioral
analytics to develop and implement digital marketing strategies
that meet or exceed expectations.
- Strong experience developing and managing SEO, SEM, and all
digital advertising channels. This role may also manage some
non-digital channels as well.
- In-depth knowledge of applicable data privacy practices and
laws.
- In-depth knowledge of different digital marketing
channels.
- In-depth knowledge of web design procedures.
- Excellent verbal and written communication skills.
- Excellent organizational skills and attention to detail.
- Excellent time management skills with a proven ability to meet
deadlines.
- Critical thinker and problem-solving skills.
- Strong supervisory and leadership skills.
- Understand, model, and represent KCU's core values.Required
Qualifications and Education
- Bachelors' degree in data science, information technology
and/or marketing/communications, or equivalent
- Minimum of 5 years' experience developing and implementing
digital marketing strategies
- Minimum of 4 years' experience managing teamsPreferred
Qualifications and Education
- Previous financial industry experience
- Extensive experience working with cross-functional teams Our
Values: Integrity: We believe in acting with honesty, trust, and
respect which are at the forefront of our daily
engagement.Responsibility: We believe that responsibility is
holding ourselves accountable for our decisions, actions, and their
outcomes.Collaboration: We believe in the power of a diverse group
of people working together to achieve a united
outcome.Authenticity: We believe activities in actions that
demonstrate our commitment to be transparent, dependable, and
genuine in everyday. Quick Facts: Seniority level:ManagerReports
to: Chief Revenue OfficerSalary Range: $93,594.98 to $130,000
depending on experienceBonus target: 12% of base pay (potential
incentive)Working hours:Monday - Friday 8AM - 5PMGrade: 13BCJob
Functions:Management, Business, Marketing, Analyzing, Digital,
Strategizing, Leadership What We Offer: Not only are we one of the
largest credit unions in Washington State, and growing, but we are
also a company that cares about its employees. We back that up for
our employees by offering competitive pay and a benefits package
that helps support you and your family's lifestyle. We value our
employees, and we strive to keep our benefits comprehensive and
affordable. Some of our benefits include:
- Free onsite parking
- Annual time off and sick time accrued
- 11 Paid holidays
- 1 Personal day
- Medical, Dental, Vision, Short- and Long-term Disability, Life
and AD&D Insurance
- Employee Assistance Program
- Choose from a PPO medical plan or a High Deductible with a
Health Savings Account
- 3% KCU funded Safe Harbor Contribution to your 401K
- KCU will match up to 2% of your 401K contributions
- All 401K contributions are 100% vested
- Potential annual incentive in all roles within Kitsap Credit
Union
- 8 hours of paid volunteer time off
- Discounts on KCU's products and services
- Paid Care.com membership Employment: Employment is contingent
upon satisfactory credit, background, and reference checks. Kitsap
Credit Union provides equal employment opportunity (EEO) to all
persons regardless of sex, marital status, race, color, religion,
national origin, age, veteran status, disability, genetic
information, or any other protected status.
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Keywords: Kitsap Credit Union, Tacoma , Director, Digital Marketing, Advertising , Bremerton, Washington
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