VP Pop! Yourself
Company: Funko
Location: Everett
Posted on: October 19, 2024
Job Description:
Funko OverviewWelcome to the Funko-verse, a world built on pure
imagination, a land governed by the philosophy that stories matter,
a universe comprised of characters from countless fandoms, a galaxy
of once upon a times and happily ever afters.But what does Funko
do?Funko is a purveyor of pop culture and licensed-focused
collectibles company. Funko currently holds thousands of lenses and
the rights to create tens of thousands of characters - one of the
largest portfolios in the pop culture and collectibles industry.
Funko's Pop! Vinyl is the number one stylized vinyl collectible on
the market, selling millions of figures to fans around the
world.The VP Pop! Yourself will be responsible for leading the Pop!
Yourself brand, including creating the go to market strategy and
marketing plans and developing the brand experience for both
in-store and ecommerce fans and customers.What You'll Do
- Lead and manage the POP! Yourself business strategy with the
intention to drive revenue and consumer growth for the brand under
the DTC umbrella
- Prepare and deliver public messages across a range of
information platforms, including social media, public relations,
and marketing campaigns
- Be accountable for and manage the P&L of Pop! Yourself
- Manage product and release calendars that drives new customers
into the brand and drives repeat purchases
- Collaborate cross-functionally with creative leadership to
develop meaningful product that resonates with fans and
consumers
- Oversee the brand experience that includes all consumer
touchpoints (in-store, online, shipments, advertising etc.)
- Develop comprehensive marketing strategies aligned with Funko's
objectives, taking into consideration market trends and competitive
landscape in the personalization and customization markets
- Provide leadership, guidance and assistance to cross functional
partners such as operations (3PL), digital, marketing, and product
teams relating to the execution of POP! Yourself
- Lead strategy and execution for POP! Yourself licensing,
partnerships, and collaboration
- Deliver customer insights back to the businessWhat You'll Bring
- 10-15 years of experience in marketing and a minimum of 5 years
managing teams
- Experienced leader with ability to set the vision, create and
develop processes to enable the work, and coach/develop team
members to achieve their highest potential
- Natural collaborator with team-first mentality; can lead both
through influence and authority
- Experience working within and developing integrated marketing
strategies for an omni-channel consumer brand
- Ability to work across the art and science of marketing; knows
how to interpret data, extract insights, and leverage them to tell
creative and innovative stories
- Demonstrated ability to think from a consumer lens; always puts
the fan at the forefront of strategies, programs and
initiativesSalary InformationThe base salary range for this
position in the selected city is $200,000 - $266,000 annually.
Compensation may vary outside of this range depending on a number
of factors, including a candidate's qualifications, skills,
competencies and experience, and location. Base pay is one part of
the Total Package that is provided to compensate and recognize
employees for their work, and this role may be eligible for
additional discretionary bonuses/incentives and restricted stock
units.What Funko OffersFunko offers a competitive compensation
package with full benefits and a 401(K) plan with matching
contributions from the company. Most importantly, we offer a
creative work environment with people who love pop culture just as
much as you do. Can't wait to gush about your latest binge? Neither
can we! Looking for a place where your favorite pop culture t-shirt
will receive the compliments it deserves? We know how you feel!
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Keywords: Funko, Tacoma , VP Pop! Yourself, Executive , Everett, Washington
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