Senior Product Marketing Manager HOT

Company: GeoComply
Location: Seattle
Posted on: November 6, 2024

Job Description:

We're GeoComply! We are at the forefront of geolocation, cybersecurity, and anti-fraud innovation, developing and delivering cutting-edge technologies to help ensure regulatory compliance, combat bad online actors, alleviate user friction, and protect businesses from fraud.Achieving significant business and revenue growth over the past three years and dubbed a tech "Unicorn," GeoComply has been trusted by leading global brands and regulators for over ten years. Our compliance-grade geolocation technology solutions are installed on over 400 million devices and analyze over 12 billion transactions a year.At the heart of it all is the people, united by a deep commitment to problem-solving and revolutionizing how people and businesses use the internet to instill confidence in every online interaction. With teams across five countries, three continents, and a global customer base, we have no plans to slow down.The RoleWe are looking for a Senior Product Marketing Manager to accelerate the growth of new products in our portfolio, particularly in the fraud and payments categories.In this role, you will focus on accelerating the adoption of newly developed products and shaping the direction of our roadmap. You will work in close partnership with the Product, Engineering, and Revenue teams, building trust by prioritizing customer-centricity and initiatives that drive customer value.You will enjoy this role if you like rolling up your sleeves to understand products and customers, if you're customer-obsessed, and if you enjoy helping your stakeholders learn more about customers and users. You will be responsible for both strategy and execution in your role, partnering with specialist teams like communications, enablement, and creative design services to execute your plans and drive results for your products.At GeoComply, we are a flat and dynamic organization, and your work will be highly visible and collaborative. This role reports to the Senior Director of Go-to-Market, and you will be expected to work with all levels of the organization from Customer Success Managers to Product SVPs.We are looking for someone located in Seattle, WA or Vancouver, BC. We work together in the office 3 days a week to foster collaboration and innovation. This role may require up to 2 weeks of travel per quarter for customer and market research, team events, and industry events.Key Responsibilities

• Engage with the Product team at all stages from product development to driving adoption of mature products, partnering on shaping roadmaps, monitoring performance, and providing recommendations on product and GTM strategy.
• Conduct research to understand industry trends, competitive landscape, customer needs, and product opportunities, and develop insights that inform product strategy and marketing campaigns.
• Shape the positioning and messaging that resonates with target buyers, with a sound understanding of competitive positioning.
• Develop deep knowledge of customers and disseminate through the organization, including customer segments, buyer persona, gather and analyze customer feedback, explore new use cases and influence product growth.
• Create compelling sales enablement materials and collateral focused on the value our products add to our customers.
• Collaborate with the enablement team to develop and deliver training and resources for sales and marketing teams, enhancing their ability to sell and promote our products effectively.
• Develop a variety of content types including whitepapers, blog posts, case studies, and video scripts that support marketing and sales objectives.
• Provide marketing strategic expertise to ensure content is informative, engaging, and tailored to target audiences across different stages of the buyer's journey.
• Work closely with product management, sales, customer service, and other departments to ensure a cohesive and effective market strategy.
• Develop and help monitor metrics to track outcomes and effectiveness of marketing of our products.Who You Are
  • Bachelor's degree in Marketing, Business Administration, or a related field; MBA or Masters degree preferred.
  • 5+ years of product marketing or product management experience in B2B tech.
  • 2+ years experience in fraud or financial services.
  • Proven ability to perform market research and use insights to drive decision-making.
  • Strong written and verbal communication skills, with a talent for clear and effective messaging.
  • Experience in content creation including whitepapers, blog posts, LinkedIn content.Bonus Points
    • 3+ years of experience working in one or more of the following: Fraud, Risk Management, iGaming.
    • Previous experience working with distributed international teams.Salary RangeOur compensation reflects the cost of labor across several Global markets. The salary for this position ranges from $144,000/year up to $198,000/year. Pay is based on several factors evaluated throughout the interview, including market location, job-related knowledge, skills, and experience.Apply Now!Interested in joining our team? Send us your resume and a cover letter. We can't wait to meet you!Commitment to Diversity and Equity.If you don't tick every box in this job description, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who value inclusion, collaboration, adaptability, courage, and integrity rather than ticking boxes, so if this resonates with you, please apply.Why GeoComply?Joining the GeoComply team means you'll be part of an award-winning company to work, learn and grow. We are fast-paced, high-impact, and have a can-do team culture.GeoComply culture thrives on a dynamic mix of in-person energy and independent focus and we champion a hybrid work model that blends the energy of in-person collaboration with the flexibility to work from home. Our 3-day in-office policy fosters teamwork and innovation, while also recognizing the importance of individual work styles and needs.
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